Guess launches Guess Girl Belle in September 2013 as a new flanker of the Guess Girl fragrance from 2012. The new fragrance is described as the embodiment of irresistible, mysterious character of female seduction. It is floral, fruity and overpowering.

Initial notes call for flirting with berries dipped in pink champagne. Seductive blossoms of peony, Arab jasmine and violet make up the heart of the perfume. The base includes Australian sandalwood, musk and vanilla.