New fragrance by the house of Gucci, named Flora by Gucci, aims at young customers and it was inspired by a floral motive. Flora is, after Gucci by Gucci, the second fragrance under creative leadership of the house of Giannini from Florence. The first one, Gucci by Gucci, is perfect for a powerful Gucci woman, while Flora is addressed at a sensual, young girl.

Perfume Flora by Gucci opens the door to new creations by the house of Gucci, which are being planned for younger audience. Top notes introduce citruses and peony, a heart is enriched with rose and osmanthus (Chinese flower which enchants with fruity-floral aromas with leather notes), while base notes encompass patchouli and sandalwood. Perfumers behind this edition are from the house of Firmenich.

In order to create a bottle for Flora, designers of the house of Giannini built on architectural structure of Gucci by Gucci bottle by giving geometric shape of hexagon to the new edition, while champagne nuance was chosen as colour of fluid